100 Evidence-Based Media Interview Techniques for the AI Era

What you say in a media interview no longer disappears after it airs.

It is clipped, shared, replayed - and increasingly surfaced by AI systems as a signal of authority and trust.

A single answer can be reused out of context, amplified across channels, and influence how both audiences and algorithms perceive you and your organization.

Yet most media training still relies on intuition, anecdote, or outdated best practices that were never designed for this environment.

This webinar takes a different approach.

It delivers 100 evidence-based media interview techniques you can apply immediately to prepare for and deliver interviews that build credibility - for both you and the brand you represent.

Hosted by Jo Detavernier, SCMP, APR - with 20+ years of experience training executives for tier-1 media - and developed in collaboration with Communication Science Group, this session is grounded in behavioral science, not opinion.

What You’ll Learn from 100 Evidence-Based Media Interview Techniques

Verbal Techniques: What You Say

Design answers that work in real interviews - not idealized scenarios.

• Build arguments that hold up under pressure
• Structure answers for clarity, recall, and quotability
• Increase precision without losing accessibility
• Maintain control across print, broadcast, and podcast formats
• Adapt messaging for high-stakes and sensitive situations

Non-Verbal Techniques: How You Say It

Shape how audiences judge authority, trust, and confidence.

• Vocal delivery: tone, pace, pitch, and variation
• Facial behavior and emotional signaling
• Gestures that reinforce - or undermine - your message
• Clothing and grooming as credibility cues

Aligning Verbal and Non-Verbal Communication

Ensure consistency between what you say and how you say it.

• Reinforce key messages through delivery
• Avoid contradictions between content and tone
• Strengthen credibility through alignment

Common Pitfalls

What most spokespeople get wrong - and how to avoid it.

• Losing control of answers under interruption
• Over-explaining or under-answering
• Mismatches between message and delivery
• Mistakes in out-of-home interview settings

Who Should Attend

Designed for both spokespeople and those who prepare them:

• CEOs and Board Members
• PR Directors and Managers
• Marketing Directors and Managers
• Designated spokespeople and subject-matter experts
• In-house communications leaders responsible for media training

Event Details

Date: June 18
Time: 9:30–10:30 a.m. CT
Bonus: All registrants receive the full slide deck

Reserve Your Spot

To keep the session practical and interactive, seats are limited.
Registration will close once capacity is reached.

Secure your place now.