AI Tools & Workflows for Communicators

With around 200 diverse members, SF IABC is dedicated to creating community, connections, and career development opportunities for professional communicators in the Bay Area. To learn more about our chapter, please visit https://sf.iabc.com/about/.

IABC - San Francisco Bay Area

Intro on prompting fundamentals, content creation, research acceleration, and how to integrate AI smoothly into your existing workflow.

AI in Communications | Virtual Summer Series 2026

Sessions designed specifically for PR and communications practitioners who want to move beyond the buzzwords and build real, working knowledge of AI. Attend one, two, three, or all four sessions — each one builds real skills you can use right away.

<h3>AI for Communicators</h3><h4>A virtual summer series for communications, PR, and marketing professionals </h4>Artificial intelligence is reshaping the communications profession — from how we draft content and conduct research to how we manage workflows and shape public narrative. This summer, IABC presents a four-part professional development series designed specifically for PR and communications practitioners who want to move beyond the buzzwords and build real, working knowledge of AI.Each one hour session is practical and built for working communicators. Attend just one session or all four — every session stands on its own and delivers immediate, usable skills. Together, they form the most complete AI professional development track available for communicators this summer.

<h3>Session Overviews</h3> SESSION 1<h3>AI Tools &amp; Workflows for Communicators</h3>Wednesday, June 18 · 11:00 AMA hands-on introduction to using AI in daily PR and communications work. We’ll cover prompting fundamentals, content creation, research acceleration, and how to integrate AI smoothly into your existing workflow.SESSION 2<h3>Bias, Ethics &amp; Responsible AI in Communications</h3>Thursday, July 10 · 9:00 AMUnderstand how bias shows up in AI systems and learn how to build ethical frameworks for your own practice. Includes an introduction to the Biased Prompt Protocol — a practical tool for communications professionals navigating AI responsibly.SESSION 3<h3>Building Your AI Knowledge Base</h3>Thursday, July 24 · 9:00 AMLearn how to train AI to know your brand, your voice, and your strategic context. By the end of this session, you’ll have the tools to create a personalized AI partner that understands your organization and amplifies your work.SESSION 4<h3>AI Search &amp; Shaping AI Narrative</h3>Thursday, August 7 · 9:00 AMExplore how communication professionals influence the way AI responds — and why that matters. We’ll look at the signals we create, our role in the AI information ecosystem, and how to strategically shape AI-generated narratives about your organization.

<h3>Registration &amp; Pricing Options</h3> <ul><li>(BEST VALUE) Full series — 4 sessions: Member | $183, Non-Member | $249</li><li>Individual session (per session): Member | $55, Non-Member | $79</li><li>4 individual sessions purchased separately: Member | $220, Non-Member | $316</li></ul>Join IABC + Register for Full Series<ul><li>$298 | Get IABC Lite membership ($115) + Full series member price ($183)</li><li>$399 | Get IABC Standard membership ($216) + Full series member price ($183)</li></ul><h4> 💰 The Smart Money Move</h4>If you're not yet a member, join IABC Lite ($115) + Full Series ($183) = $298 — that’s LESS than buying all 4 sessions individually as a non-member ($316). Membership costs you nothing extra and lasts all year! Note: This offer only applies for SF Bay Area IABC membership Refund Policy We provide a full refunds for individual sessions and the full series up to 3 days before the event. Refunds are not availablefor the Join IABC + Registration option

<h3>About Our Trainer</h3> Elizabeth Edwards is an internationally celebrated strategist and researcher whose work redefines the science and ethics of successful communication, influence, and persuasion.As the founder of Volume PR, Engagement Science Lab, Edwards dedicated the last 25 years to merging behavioral and cognitive science research across scaled communication and marketing campaigns for companies of every type and size. Edwards and her team's work led to the creation of an entirely new scientific communication process, which is being expanded into new ethical influence standards in partnership with universities and institutions committed to the science of maximum potency AND maximum mutual benefit communication.Elizabeth has been named an International Women's Economic Forum (WEF) Woman of Excellence, a PR Daily Visionary in Communication and PR Professional of the Year, and served as the Public Relations Society of America (PRSA) Technology Section Chair. Before founding Volume PR, Edwards was with Ogilvy PR and the Boeing Company's aerospace division and is a graduate of Pepperdine University.Elizabeth is recognized as a lead AI speaker for PRSA National and brings 25 years of strategic communication experience spanning Fortune 500 companies, government agencies, and startups. She is also an IABC veteran, having keynoted regional conferences and presented at the IABC World Conference.

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AI Tools & Workflows for Communicators

AI for Communicators

A virtual summer series for communications, PR, and marketing professionals

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Online event

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AI Tools & Workflows for Communicators

AI for Communicators

A virtual summer series for communications, PR, and marketing professionals

Good to know

Location

Online event

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