Crown Royal & Diageo Brands (Course #361)

Crown Royal is the largest Canadian Whisky distiller in the World come and learn about many of their Brands.

The legend of Crown Royal began in 1939 when the British Royalty made headlines and visited their distant colony of Canada for the first time ever. It was King George VI and Queen Elizabeth who arrived on the east coast at Quebec City and spent the next 32 days touring the entire country including a cross-country trip by rail.

At that time the president of Seagram's was Samuel Bronfman and he made up his mind to have his company spare no expense and go to all lengths to come up with the best whiskey ever made. They experimented with of 600 recipes and finally came up with a mix of fifty different whiskies from all over Canada. After the final version was ready they loaded up the train that the King and Queen were taking with 10 cases of the royal blend. Rumors spread throughout Canada and the U. S. that the royal couple had a whisky that was only fit for a King.