Defining Target Market, Ideal Customers, Understanding Customer Decisions

Great products and services sell by connecting deeply with the right people. In this workshop, you will learn a process for identifying your ideal customer types, understand the problems they are trying to solve, and what drives their decisions. Sharpen your offerings and focus your marketing efforts after learning how to design an experience for your customers that will keep them coming back and bringing others with them.

This session will take place at CREDC's office at 805 Broadway Street, Suite 412, Vancouver WA 98660.

Street parking is available surrounding the building.

About the speaker:

Jen Coyne is the CEO & Co-Founder of The PEAK Fleet and a seasoned business strategist with over 30 years of experience spanning finance, operations, technology, and organizational leadership. A licensed CPA and credentialed Project Management Professional, Jen has led strategic planning, financial management, and operational transformation initiatives across corporations, nonprofits, and government agencies — and spent two decades in High Tech driving multi-million dollar portfolios and leading large, complex teams. Today, through The PEAK Fleet, she channels that real-world expertise into practical coaching and workshop experiences for business owners and their teams.

www.thepeakfleet.com

About CREDC:

As Washington State’s recognized Associate Development Organization for Clark County, CREDC brings together more than 150 private and public partners to advance economic vitality through business growth and innovation. This learning session is part of the 2026 Clark County Business Expansion Series.

https://www.credc.org