Everyday VOC Virtual Workshop: September 17, 2026

Everyday VOC Virtual Workshop

If you have any issues with registration or accessing the workshop, please don’t hesitate to reach out to aimteam@theaiminstitute.com.

Since 2005, our New Product Blueprinting training has helped tens of thousands of B2B professionals understand customer needs when developing new products. Now you can use our highly-refined listening and probing skills to understand customer needs every day at this public workshop taught by AIM Institute staff.

BONUS: This workshop now includes a one-year subscription to the SalesPrep® system with AI-based pre-call customer reports and AI-based coaching.

What your $495 fee includes:

• Workshop: 4-hour virtual public workshop with Zoom breakouts for role-playing with dedicated AIM Institute coaches.
• SalesPrep® Reports: 12 Months access to AI-based SalesPrep® pre-call customer reports, with Company News, Market Trends, Common Problems, Process Steps, and Company Overview.
• SalesPrep® AI Coaching: 12 Months access to “Claire,” the AI Guide you can practice probing skills with on your products and your customers’ applications.
• E-learning: 10 E-learning modules packed with the world’s most advanced methods for gathering B2B customer insight.
• E-mail follow-up: 12 Weekly follow-up emails with tips and suggestions for mastering your new probing techniques.
• Resources: Downloadable PDF sheets full of tips for listening, probing, observation during customer tours and more.