Founders & Funders Roadshow – San Francisco

Note: The deadline to submit a one-pager for 1:1 meeting consideration is 7/13. In order to receive the one-pager form, you must buy a ticket to this event. You will receive the link to the form in the order confirmation message and email – please check carefully.

Founders & Funders: Roadshow shines a spotlight on the most relevant CPG investors in each region via a cross country tour. It’s a chance for brands to connect and learn in an intimate setting, with sampling opportunities for the most exciting products.

Our next stop of 2026 is San Francisco!

Our hope is to provide a warm, thoughtful environment to educate and connect brands and VCs in the early CPG ecosystem, and interested VCs will have the option to receive info on brands attending (summary of their revenue, traction, and fundraising).

Event Programming includes:

• Arrivals and Kick-Off Greeting
• 1:1 meetings between brands & investors
• Panels & Remarks
• Light food & beverages

How the 1:1 Meetings Work:

You must buy a ticket to this event first in order for you to receive a one-pager submission link. Once submitted, investors review the one-pagers in advance to select who they want to meet with during the Roadshow. If you're selected for a 1:1 meeting, you'll know there's already genuine interest before you sit down at the table. Again, only folks with tickets to the event will have one pager forms sent to them and have these one pagers considered.

Important: One-pager submission does not guarantee a 1:1 meeting. However, you'll still have valuable networking opportunities with investors throughout the event!

Come meet investors from these firms (more coming):

• TSG Consumer Partners
• Rucker Investments
• Encore Consumer Capital
• VMG Partners
• Capitalize
• FF2032
• Rich Products Ventures
• Albertsons
• Convivialite Ventures (Pernod Ricard)
• Main Post Partners
• Corazon Capital
• Amberstone
• Norwest
• Sugar Capital
• Asahi Group Beverages & Innovation
• Grounded Capital
• Baukunst
• Hesperian Ventures

See here for a recap of the Founders & Funders event in December 2025.

Sponsors:

About Circana:

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality dataset and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.

About Coverwatch

Coverwatch is an AI-native insurance broker that cuts premiums by up to 40% for ecommerce and consumer brands. We use AI to shop 35+ carriers simultaneously and surface coverage gaps. We charge a flat fee, not a commission so our incentive is to lower your premium.

About Rho

Rho is the all-in-one banking platform for startups and the accountants who support them. With banking set up in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused - with support that goes to the ends of the earth to help you win.

About Rosenthal Capital Group:

Rosenthal Capital Group (RCG) is the premier provider of non-dilutive growth capital solutions for today's leading brands. Trusted by millions of entrepreneurs for over 88 years, RCG partners with private equity, venture, and fractional CFO firms to deliver the liquidity their clients need to succeed. Loan size ranges from $500K-$40MM+

Interested in sponsorship opportunities? Email partnerships@startupcpg.com

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 35k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg