Learn how live music promotion works, including booking shows, touring strategy, budgeting, and working with venues and promoters.
Music Alliance Channel Overview
Live performance and touring remain essential parts of a sustainable music career. The Music Alliance Live Music & Touring Channel focuses on the practical, business, and creative realities of performing live — from local shows to regional and touring opportunities.
This channel explores how artists, producers, and music professionals approach live performance as both an art form and a business. Sessions cover planning, budgeting, promotion, logistics, and long-term touring strategy, with an emphasis on realistic growth and professional standards.
Topics Include:
- Building and performing effective live shows
- Touring basics and route planning
- Budgeting for live shows and tours
- Working with venues, promoters, and booking agents
- Live show promotion and audience building
- Merchandising and on-the-road revenue
- Team building and tour logistics
- Risk management and sustainability on tour
Who This Channel Is For:
- Artists and bands performing live
- Producers and creatives transitioning to live performance
- Independent and developing musicians
- Music Alliance members focused on live music growth
The Live Music & Touring Channel is educational and conversation-driven, designed to help music creators approach live performance strategically, professionally, and sustainably.
Lineup
Patrick Pulsar Trout
Las Vegas Show Promoter
Good to know
Highlights
- Online