Learn New Product Blueprinting… the world’s leading methodology for understanding the needs of B2B customers in the front-end of innovation.
New Product Blueprinting Virtual Workshop
Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a virtual, web-conference-based workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.
Venue: This workshop will be conducted through a virtual session. At times you’ll be in the main “lecture” room with the instructor, Dan Adams. At other times, you’ll be in a small “breakout” room, practicing remote interviewing techniques with fellow classmates and an AIM coach. Blueprinter® software is highly-visual, and The AIM Institute has perfected web-conference VOC interviews over many years. Now you can learn these methods… so your company can gain high-quality insights even when travel is restricted.
What you’ll learn: At the end of these two sessions, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter software and BlueTools® aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.
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Highlights
- 1 day 4 hours
- Online
Refund Policy