TTMA Presents: 2026 Attractions & Experience Updates

Join the Travel Tourism Marketing Association (TTMA) for an afternoon of networking, industry insights, and destination updates from leaders across Southern California's attractions, entertainment, hospitality, and experiential tourism industries.

As visitor expectations continue to evolve, attractions and destinations are finding new ways to create memorable experiences, deepen engagement, leverage technology, and strengthen connections with local and global audiences. This special gathering will explore the trends, innovations, and strategies shaping the future of tourism and attractions in 2026 and beyond.

Attendees can expect discussions around:

• Emerging trends in attractions and experiential tourism
• Immersive guest experiences and engagement strategies
• New developments, initiatives, and destination offerings
• Marketing, storytelling, and audience development
• Partnerships and collaborations that drive visitation
• Changing visitor expectations and consumer behavior
• The future of entertainment, culture, and tourism experiences

The program will bring together professionals from across the tourism ecosystem, including attractions, hotels, destination marketing organizations, cultural institutions, entertainment venues, tourism boards, and industry partners.

TTMA is proud to partner with JAPAN HOUSE Los Angeles, an innovative cultural destination conceived by the Ministry of Foreign Affairs of Japan with locations in Los Angeles, London, and São Paulo. Located at Ovation Hollywood, JAPAN HOUSE offers immersive experiences that showcase the best of Japan through exhibitions, programs, culinary experiences, retail, and cultural events.

Following the program, attendees are invited to participate in a complimentary guided tour of JAPAN HOUSE Los Angeles' newest exhibition:

WASHOKU | Nature and Culture in Japanese Cuisine

Presented for the first time outside of Japan, this landmark exhibition explores the history, philosophy, evolution, and cultural significance of washoku, traditional Japanese cuisine recognized by UNESCO as an Intangible Cultural Heritage. Developed in collaboration with the National Museum of Nature and Science, Tokyo and The Asahi Shimbun, the exhibition examines the relationship between food, seasonality, sustainability, craftsmanship, hospitality, and cultural identity through immersive displays and interactive experiences.

Speaker announcements will be shared soon as we finalize our lineup of industry leaders and innovators from across Southern California's attractions and tourism community.

Interested in participating as a speaker, sponsor, or industry partner? We'd love to hear from you.